Some dropdown menus have options with EXCLUDE in front of the option name. This indicates to exclude this value.
Example: Selecting brand filter EXCLUDE Moxie will exclude all Moxie products from the results.
Note: As logic would dictate, filtering a single field for an included and an excluded item will have the same results as leaving the excluded item out of the filter.
Example: Filtering brand for EXCLUDE Moxie and Cresco will show the same results as filtering just Cresco